As many people search the internet on a regular basis, marketers turn to SEO and SEM strategies to increase their content’s visibility on search engines. Search engine optimization (SEO) and search engine marketing (SEM) techniques both offer organizations ways to increase sales, but they use different approaches. Over time, SEO strategies can help organizations boost their organic search ranking, whereas SEM strategies harness paid advertisements to quickly increase site traffic. To ensure marketing teams focus on the right strategy for their business needs, they should understand key differences between SEO and SEM, such as the search results they target, the time they take to bear results and their short- and long-term…